Uche Pedro is a dynamic professional known for her impactful work in changing narratives about Africa and Africans through her role as the founder of BellaNaija, a prominent lifestyle digital media company in Africa. With a strong background in fostering positive narratives and impactful leadership, Uche combines pop culture elements with advocacy to engage young audiences and drive social change. Her efforts extend beyond entertainment as she actively advocates for social justice issues in Nigeria and encourages civic participation among millennials and Generation-Z Nigerians through initiatives like PVCitizen. Uche's expertise lies in creating opportunities for young people to succeed in digital entrepreneurship and empowering individuals and communities to challenge conventional narratives and create positive change.
Areas of Expertise
Africa, citizen engagement, communication, creative economy, digital economy, entrepreneurship, finance, justice, narrative changing, pop culture, research, social justice, volunteerism