Bruce Friedrich is a respected figure in the alternative protein industry, known for his leadership as the President and Founder of The Good Food Institute (GFI). Through GFI, Bruce spearheads global initiatives aimed at advancing plant-based, fermentation-derived, and cultivated meats to address pressing challenges in the food system. His expertise lies in advocating for sustainable and just protein sources, emphasizing the importance of modernizing meat production to combat climate change and enhance food security. With a background in education and a strong commitment to sustainable food systems, Bruce leads a dedicated team at GFI, working tirelessly to promote alternative proteins and drive positive change in the food industry through strategic planning, team management, and collaboration with stakeholders worldwide.
Areas of Expertise
alternative proteins, biodiversity loss, climate change, cultivated meat, entrepreneurship, food policy, food security, global health, nutrition, pandemic risk, plant-based meat, supply chains & food systems