communication, cross-disciplinary collaboration, data visualization, design, entrepreneurship, graphic design, urban research, visual culture
2010, 2012
United States
A&B Productions; In-House International; UCAB; Gopher Projects & Gopher Illustrated Magazine; Stanford University; Pl√°tanoverde Foundation; The University of Texas at Austin; Citymatter; In-House Intl. Creative; Pl√°tanoverde Magazine
In-House Intl is a branding consultancy based in Austin, TX, operating remotely since 2011. The team, consisting of Michu, Lope, Alex, and Luis, brings a diverse range of expertise, enabling them to solve problems effectively. They have developed strong internal processes that deliver groundbreaking branding results for clients. Partnering with expert collaborators worldwide, they focus on creating compelling brands for audacious clients in various industries. Their approach involves expert guidance, endless curiosity, insight-driven strategies, and designing brands that capture the essence of their clients. They offer services such as brand research, identity design, production, and creative leadership to support clients in unlocking their brand potential. // I design experiences to build a better, more beautiful world — no matter the media or resources.
I'm lucky to have spent the past ten years leading creative teams and building partnerships around the world. This work has brought me great joy, numerous awards, and the opportunity to dive headfirst into the topics I feel most passionate about: design, culture, media and data.
As the opportunities for creative industries evolve rapidly, so has been the updating of my design and innovation toolbox — to that end I finished a year of skill-sharpening as a media innovation researcher at Stanford University, and I'm currently a Creative Director at In-House International, where I scour the planet looking for talent and great opportunities to showcase its potential. I primarily work in graphic design, branding, editorial design, and web; but more recently I have become more interested in environmental design, motion graphics and data visualization projects.
I love tackling difficult problems and the process of researching them, especially from a cross-cultural, multi-disciplinary approach. And I equally enjoy translating those research findings into memorable, transformative experiences for users. I'm a Knight Fellow at Stanford, a Senior Fellow at TED Conferences, and a Vanguard Fellow at NextCity.
• Portfolio: weareinhouse.com
• Stanford University page: jsk.stanford.edu/fellows/class-of-2015/lope-gutierrez-ruiz // ● Boutique international design and communications firm; known for award-winning work in editorial design, branding, motion graphics.
‚óè Co-founded studio, working with team to successfully expand core portfolio of clients and partners by over 300% in 24 months while diversifying its clientele. Clients include United Nations, Jeep, Samsung, TED Conferences, Nickelodeon, Government of Spain, Stanford University, the University of Texas at Austin, FCB, Rackspace.
● Managed globally distributed creative teams, leading high-involvement open-solution client projects, resulting in 98% on-time and on-budget project deliveries and 85% repeat business. // ● Media start-up covering highly local open gov data, city life media, to grow citizen engagement.● Directed research efforts with focus groups, international civic teams, and data stakeholders,resulting in development road-map and strategy and the deployment of a mobile app prototype.● Led expansion of team and partnerships, which included a White House Fellowship project; teams for data, design, and technical development, and a d.school course project team at Stanford.● Completed and developed a functional mobile prototype following a series of earlier trial models.● Headed UX / UI development and prototype creative briefs for mobile application. // ● Non-profit created to support the award-winning Por el Medio de la Calle festival (PMC), the largest music and visual arts event in Venezuela, taking up over 30+ blocks in downtown Caracas.● Co-directed and curated six editions of PMC Festival, driving 800% growth in attendance during my tenure; from 5,000 to 42,000 attendees.● Led logistics for the presentation of 600+ artists and performers, 300+ volunteers, vendors, diplomatic representation programs, special guests and security teams. Resulted in zero violent incidences or property damages in a notoriously dangerous city for the full five-year span.● Created partnerships with 10+ international cultural institutions and embassies, developing a program of workshops, exchanges, and performances directly impacting over 3,000 people. // ● Platanoverde is a print and digital publishing company, specialized in the promotion of emerging talent in visual arts from Spanish-speaking countries worldwide. ● Published and co-edited 15 editions of Platanoverde Magazine, a publication that set sales records in its market, generating over $600,000 in ad revenue and 30+ corporate partnerships.● Co-created highly influential, trendsetting newsletter platform that reached 18,000+ subscribers weekly with 25-30% open rate, the first of its kind on the Venezuelan market.● Led creative for the production of multimedia products, including music albums circulated with the magazine, online videos, and audio interviews. // ● A&B is one of the preeminent production houses in Latin America, with 100+ advertising awards and 25 years of experience producing TV spots, and short and feature-length films.● Piloted and launched A&B’s first portfolio website and created online presence guidelines for the brand, including development of multi-platform assets and original editorial content.● Assisted in coordinating with clients, designing presentations, creative briefings, outreach activities; and was involved in TV spot production for dozens of Fortune 100 clients. // ● Publishing company covering trends in design, culture and visual arts.
‚óè Conceptualized and developed Gopher brand. Led art direction and content-through-distribution, directing 60+ contributors per issue of the award-winning print and digital magazine, which was sold in 8 countries by the second edition.
‚óè Produced semi-annual live events to engage with readers and advertisers, averaging over 90% venue capacity. // ‚óè Boutique international design and communications firm; known for award-winning work in editorial design, branding, motion graphics.‚óè Co-founded studio, working with team to successfully expand core portfolio of clients and partners by over 300% in 24 months while diversifying its clientele. Clients include United Nations, Jeep, Samsung, TED Conferences, Nickelodeon, Government of Spain, Stanford University, the University of Texas at Austin, FCB, Rackspace.‚óè Managed globally distributed creative teams, leading high-involvement open-solution client projects, resulting in 98% on-time and on-budget project deliveries and 85% repeat business. // ‚óè Fellowship program focused on innovation, entrepreneurship, and leadership in media.‚óè Performed cross-departmental research on product design, prototyping, design thinking, enterprise growth, data analysis, media production; with emphasis on audience engagement.‚óè Completed advanced coursework in multiple Stanford University departments and schools, including the Graduate School of Business, d.school, Computer Sciences, and Communications. // A&B Productions; In-House International; UCAB; Gopher Projects & Gopher Illustrated Magazine; Stanford University; Pl√°tanoverde Foundation; The University of Texas at Austin; Citymatter; In-House Intl. Creative; Pl√°tanoverde Magazine // Lope Gutierrez-Ruiz is a seasoned Creative Director with a passion for designing transformative experiences across various media platforms. With over a decade of experience leading creative teams globally, Lope has garnered numerous awards and recognition for their work in graphic design, branding, editorial design, and web development. Their expertise extends to environmental design, motion graphics, and data visualization projects. Lope's multi-disciplinary approach to problem-solving, coupled with a keen interest in cross-cultural research, enables them to create memorable experiences for users. As a Knight Fellow at Stanford and a Senior Fellow at TED Conferences, Lope continues to push the boundaries of design innovation and user engagement. // OK; but this is a work-in-progress, as I have recently expanded into this work:
I hope to help make the world a better place, by developing exhibitions, archives, and materials that showcase the awe-inspiring visual design work done across communities worldwide today, no matter their limitations. To make odes to the indefatigable power of human imagination. // Lope Gutierrez-Ruiz is a seasoned Creative Director with over a decade of experience in designing transformative experiences across various media platforms. Their expertise spans graphic design, branding, editorial design, web development, environmental design, motion graphics, and data visualization. Lope's multi-disciplinary approach to problem-solving, combined with a passion for cross-cultural research, enables them to create memorable user experiences. As a Knight Fellow at Stanford and a Senior Fellow at TED Conferences, Lope has received numerous awards and recognition for their innovative work. They continue to push the boundaries of design innovation and user engagement, collaborating with global teams to deliver groundbreaking results in the field of branding and design. // Culture curator // Lope Gutiérrez-Ruiz [ Austin, USA / Caracas, VE ] – Venezuelan editor, writer and co-founder of Gopher Magazine, Gopher Projects, the Por el Medio de la Calle festival, and the Plátanoverde Foundation, a platform for emerging artists. Founding member and partner at In-House Int'l, a design and communications studio based in Austin, TX. // • TED Senior Fellow
• JSK Fellow at Stanford University
• Next City's "40 Under 40" Urban Leader
• Co-Founder of open gov / hyperlocal media tool Citymatter
• Parter at design studio In-House International
• Partner at publisher Gopher Projects
• Palo Alto, CA / Austin, TX // Lope Gutierrez-Ruiz is a seasoned Creative Director with over a decade of experience in designing transformative experiences across various media platforms. Their expertise spans graphic design, branding, editorial design, web development, environmental design, motion graphics, and data visualization. Lope's multi-disciplinary approach to problem-solving, combined with a passion for cross-cultural research, enables them to create memorable user experiences. As a Knight Fellow at Stanford and a Senior Fellow at TED Conferences, Lope has received numerous awards and recognition for their innovative work. They continue to push the boundaries of design innovation and user engagement, collaborating with global teams to deliver groundbreaking results in the field of branding and design. // Culture curator // citizen engagement, entrepreneurship, visual culture, led, data, urban, research, typography, curator, design, volunteerism, cross-disciplinary, corporate partnerships, data visualization, data analysis, logistics, communication, government // Texas|USA|California|United States|Austin|Palo Alto
Texas|USA|California|United States|Austin|Palo Alto