TED Fellows » TED Fellows Network » Bright Simons

Bright Simons

Mobile health entrepreneur

Fellows Class:
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Bright Simons

Professional Role

Current Titles:

President, Change Catalyst, Innovation Systems Consultant, Author, Researcher

Current Organizations:

mPedigree Network, IMANI Center for Policy & Education, Evian Group, World Economic Forum Global Agenda Council, Ashoka,


Photos

Uploaded Photos

Videos

Bright Simons , Conscious Capitalism , GCF 2011- 01 - 25

Bright Simons , Conscious Capitalism , GCF 2011- 01 - 25

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Projects

mPedigree Network
02/01/2012 – present
[Some good visuals are available here: http://www.flickr.com/photos/hpnews/sets/72157625413817807/] mpedigree anticipates a future in which counterfeit medicines would be a thing of the past. A future in which infants shall not be poisoned because of their parents were hoodwinked into buying dangerous chemicals packaged to look like real medicines. We work with pharmaceutical companies, telecom operators, major technology providers, like Hewlett Packard, and regulatory agencies, like Nigeria's NAFDAC, to develop ecosystems for the securing of each pack of medicine through the application of unique IDs to the packaging of these medicines. Consumers and patients are able to easily unveil these IDs when they buy the pack and text-message the characters forming the ID to a special, 4-digit, phone number available in multiple countries for a quick response, in a few seconds actually, from a central, secure, regulated, registry that the pack of medicine is an original from the legitimate brand owner, has been certified through rigorous procedures, and has not been blacklisted for any reason. This simple process should help restore trust in the public health systems of emerging societies, help stem the rise of multiple-resistant disease-causing micro-organisms and contribute to reducing the more than 2000 daily deaths attributed to counterfeit and fake medicines in vulnerable societies.
Project Website »


Biography

Bright B. Simons is a technology innovator, development activist and social entrepreneur. As an Executive at Accra-based think tank IMANI, he contributes to activities that challenge received wisdom about Africa's development challenges. As President of the mPedigree Network, he invented a system that empowers consumers to instantly verify with a free text message whether their medicines are safe and not counterfeit, while providing pharmaceutical companies previously inaccessible market intelligence. Counterfeit medicines are reckoned by experts to kill at least 2000 people daily in the developing world and can constitute more than 40% of all medicines on sale in some countries. Bright is a member of the World Economic Forum's Global Agenda Councils and Technology Pioneers Community. He is also a Tech Museum Laureate and a Brain Trust member of the Evian Group at IMD, widely considered Europe's foremost business school. In the course of Bright's various activities he has addressed many of the Fortune 100 CEOs, and been cited in many of the world's most prominent publications, such as the Wall Street Journal, the Economist, the New York Times, the Asian Times, Fast Company, and Time magazine. In 2010, he was conferred with an Archbishop Tutu Award.


Fun facts

Favorite meal:
Jollof rice with fried plantains and traditional coastal Ghana spicy, seafood, sauce.

A funny story about me:
I once convinced a German Cultural Agency in Ghana to host an ecclectic group of eminences for the launch of a documentary on counterfeit medicine. I had prepared a brief program, indicating roles to be performed by some of the distinguished guests. Following convention, the title of these guests had been indicated as well. Ten minutes to the arrival of the guests I was standing on the upper level of the building, when I saw the regal director of the Agency bounding up the stairs 3 at a time. When she was about a metre away from me I saw that she was panting furiously. The panic written on her face was a study. Her manicured finger was jabbing repeatedly at a point on the program. When I saw the offending item I was confused for a moment, and then I burst out laughing. I had used the official title of a very high ranking churchman - "Primate". Alas, my poor hostess had taken it to be a case of printer's devil, and was now shuddering at the thought of this grand blasphemy.


Vital Stats

Fellows Class
TED2009
Languages
English
Living in
Accra, Ghana
Working in
Lagos, Nigeria
Born in
Atebubu-Amantin, Ghana
Gender
Male

Contact

Twitter
@BBSimons
Websites
www.flickr.com/photos/hpnews/sets/72157625413817807/ https://www.ashoka.org/fellow/bright-simons english.ohmynews.com/sub_form/column_list.asp?article_class=8 https://www.salzburgglobal.org/current/includes/FacultyPopUp.cfm?IDSPECIAL_EVENT=2867&IDRecords=131382

Fellows I Am Collaborating With